HEAD tennis products appeal to every type of player, from tournament players to recreational players. Many tennis professionals also rely on the HEAD brand and can be seen on the ATP Tour wearing HEAD's innovative tennis equipment, including Novak Djokovic, Alexander Zverev, Jannik Sinner, Diego Schwartzman, Andrey Rublev, Jan-Lennard Struff, Lorenzo Musetti and Marin Cilic. Top players such as Coco Gauff, Bianca Andreescu or Sloane Stephens also present themselves on the WTA Tour with a racquet and stylish tennis clothing from HEAD.

The HEAD brand has its roots in skiing. Founder Howard Head became passionate about skiing in the mid-1940s, but was not satisfied with the prevailing material. As an engineer, he used metal and aircraft construction techniques to design a better, lighter and more efficient ski, taking his cue from the metal sandwich construction used in the aircraft industry.In 1968, HEAD established a tennis division within the company and just one year later presented the first metal tennis racket at the U.S. Open.

Howard Head sold his company in 1969 and dedicated his retirement to tennis. Since his tennis game had hardly improved even with a metal racket and numerous lessons, he developed the first oversized metal tennis racket. With his engineering skills and this innovative racquet, he revolutionized tennis after skiing.

The HEAD brand stands for technical innovations in tennis. The inventors of the sporting goods company have repeatedly succeeded in bringing new tennis rackets onto the market that are way ahead of their time.

HEAD has included tennis rackets in the company's product range since the 1970s. The Head model "Arthur Ashe Competition" was one of the first composite rackets and considerably more stable than the wooden rackets that had almost exclusively been used up to that point. Arthur Ashe was able to help the HEAD brand achieve its first major successes in tennis with the silver-colored racket. He won the Wimbledon tournament with the legendary HEAD Arthur Ashe Competition 2. Andre Agassi's successes on the tennis court with the HEAD Radical, one of the great classics among the HEAD tennis rackets, will also remain unforgettable.

In 1997, HEAD produced the first tennis racket made of titanium and graphite, which enjoyed great popularity with its lightweight, arm-friendly design and represented a technical quantum leap. Another innovation for tennis was the development of the HEAD Intelligence, the first computer-controlled tennis racket, which used sensors to suppress around half of all vibrations and thus declared war on tennis elbow.